The brand
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Our story

OODOO: AUTHENTICITY AND QUALITY IN EVERY CREATION

At Oodoo, we stand out for our quest for authenticity and a real commitment to excellence. We use noble materials and we promote artisanal know-how that respects the rhythm of time. One of the brand's major desires is to highlight the crafts and passion within the shoe manufacturing. Valérie and Billy, the creators, wanted Oodoo to reflect their own vision: that of a true brand, combining quality, traditional know-how and creative freedom. Their collections, both simple and elegant, embody this approach, true and effective.
Billy, co-fondateur de la marque Oodoo

BILLY

“I often say that I was born in a shoebox. This passion, which dates back to my childhood, has become my profession. It is a story of heritage: my father was a last maker, and my two grandfathers were shoemakers and bootmakers. I am an adventurer, eager for discoveries and challenges, and shoes have made me move a lot. ​​It has taken me to the four corners of the world: to Europe, Asia, Indonesia and has deeply influenced my thinking and creativity. My goal is to preserve traditional know-how while offering elegant and high-quality products. Today more than ever, people need to see beauty, well-made. And that time is now.”

Valérie, co-fondatrrice de la marque Oodoo

VALÉRIE

“How can you resist the appeal of shoes, this captivating object of passion? Having previously worked in the world of ready-to-wear, I quickly became fascinated by this technical art, which is still too little known. I am truly passionate about materials, which I love to explore, combine and transform. I simply focused my skills and experience towards a common goal: to create shoes that are perfectly in line with our identity. My goal is to share our passion and our taste for the entrepreneurial spirit through unique, authentic pieces that combine elegance and a cool attitude.”

OUR PHILOSOPHY

Oodoo positions itself as an alternative to the uniformity and demands of the fashion market. We reject greenwashing and imported products from the other side of the world. In other words, we prioritize the quality and integrity of our manufacturing process. By offering original and sustainable creations, our goal is to allow our customers to keep their distance from the fashion mainstream footwear and choose the best for their style and comfort. We have an authentic and personalized approach, where our products are selected for their intrinsic value rather than for passing fads. We produce timeless and unique pieces that express a personal style, away from fleeting trends. We emphasize quality, sustainability and local craftsmanship.

Billy & Valérie, fondateurs de la marque Oodoo
De l'importance de la forme et des lignes dans la conception d'une chaussure

100% ARTISANAL BOOTS WITH CHARACTER

Du style et des formes uniques

Style

Goodyear or Blake stitched soles, combined with an upcycled tire pad or Vibram® soles

Une fabrication artisanale entièrement réalisée en Espagne

Manufacturing

Vegetable tanned leathers and LWG Italy certified suede leather

Des matériaux de qualité sont l’assurance de chaussures au tombé parfait

Materials

Insole inserts with memory foam

Le confort Oodoo grâce a la première de montage avec mousse à mémoire de forme

Comfort

Insoles with comfort foam

Des cuirs éco-responsables provenant des meilleures tanneries italiennes

OUR ESSENCE

Oodoo is a unisex footwear brand that blends references from the past with modernity and with a strong focus on authenticity and quality. Style: We reinvent classics such as work boots, prison boots, and official boots with elegant, unique and timeless shapes and cuts. Quality: Our stitched soles guarantee robustness and durability. We use vegetable-tanned leathers and premium suede leathers, offering unique patinas and a raw yet sophisticated look. Ethics: Each pair is 100% handcrafted, with responsible materials and components sourced from the best Italian and Spanish suppliers. Signature: Our leather soles, reinforced with an upcycled tire pad, add strength and character to each product.

Let’s take the road together !

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