PREORDER : A WIN-WIN ECONOMIC MODEL

Every year, millions of items of clothing and shoes remain unsold and end up burned or thrown away.
This mass production is one of the biggest challenges facing the fashion industry. But an alternative is emerging : pre-orders, and that's the choice we made at Oodoo.

A kind of "silent revolution" on our scale that we hope will contribute to changing consumption patterns and help to understand the challenges of responsible production.

Why does pre-ordering reduce overproduction?

In the traditional model, brands produce large quantities without knowing if they will be sold. The result : huge inventories, permanent sales, and waste.
With pre-ordering, each item is manufactured only when a customer orders it. This helps :

• to avoid unsold items

• to reduce the amount of wasted materials

• to limit product storage and destruction

Quel est l'impact environnemental de la précommande ?

La précommande permet de limiter l’impact écologique à plusieurs niveaux :

• moins de matières premières gaspillées : cuirs, semelles, talons, doublures, ressources naturelles…

• moins de transport inutile : pas de surstock à écouler à travers le monde

• moins de déchets : pas besoin de détruire les invendus

C’est une façon concrète de contribuer à la mode durable et de réduire notre empreinte carbone.

How is pre-ordering a "sustainable" gesture?

Buying by pre-order often involves a waiting period. And that's a good thing ! Not only does this time for reflection discourage impulse buying and encourage a more informed choice, but it also gives an idea of the time required for manufacturing. Remember that at Oodoo, producing a pair of shoes involves approximately 200 different processes.
The result : more conscious consumption, we buy less but better, we value each piece in our wardrobe, which we'll keep for life, and we give meaning to our purchases.

What are the advantages of pre-ordering for brands like Oodoo and artisans?

Producing in advance represents a huge financial risk, both for niche brands like us and for the artisans and suppliers we work with.
But with the pre-order system, we're changing that. It secures cash flow, allows us to focus on quality rather than quantity, and promotes local and artisanal production.
By choosing to pre-order, you're not just supporting a product, you're also supporting a virtuous circle and a fairer economic model.

What are the benefits of pre-ordering in our relationship with our customers?

Waiting for your product means being part of its story ! Pre-ordering creates a more personal relationship between us and our customers, including transparency regarding production, valuing manufacturing time, and the pleasure of receiving a piece designed especially for you.
Each purchase then becomes an experience, much more than a simple transaction. And that's what we strive for at Oodoo in our customer relations.

Pre-ordering isn't just a trend, it's a sustainable response to overproduction and waste. Less inventory means less waste, more thoughtful consumption, and direct support for committed designers. It also creates real, honest, and lasting relationships with our customers.
By choosing to pre-order, you're taking a step toward more responsible and environmentally friendly fashion.

At Oodoo Boots, every pair of shoes is unique!
Discover our models available for pre-order and join the movement toward more sustainable fashion